Senior Creative Product Designer (UX/UI) with 20+ years of multi-disciplinary design experience across financial services, healthcare, beauty and consumer sectors.
Proven track record directing creative strategy across multiple brands — from fintech and mortgage lenders to beauty and consumer sectors. Experienced building and scaling in-house creative functions, executing rebrands, and translating brand strategy into coherent creative systems across digital, social, email, video and print. Comfortable operating both strategically and hands-on, with a strong commercial mindset, a passion for craft, and demonstrable use of AI tools in creative workflows.
Creating solutions for POS, FMCG, Digital, Web, Social Media, Email, Print, Packaging, and Motion. I have extensive experience designing for the Financial Services, Health Care, Leisure, Beauty & Cosmetics, B2B, B2C, B2B2C. Leveraging AI tools to enhance work streams and improve productivity.
Skilled Areas:
Creative Director, Head of Creative, Head of Design, Graphic Design, Creative Lead, Art Direction, Branding, Brand Management, Brand Strategy, Team Management, Project Management, Corporate Design, POS, Packaging, Artworking, Multi-Channel, Web Design, Email Design, Photography, Technical Drawing, Web UI, Frontend Website Design, HTML Emails, Animation, Motion Graphics, Video, Info Graphics, Adobe Creative Cloud (CC), Indesign, Illustrator, Photoshop, Acrobat, Premiere Pro, After Effects, PowerPoint, Word, QuarkXpress, Sharepoint, WordPress, Elementor, Content Management Systems (CMS), Trello, Jira, Asana, Figma, Claude, Perplexity, Codex, Chatgpt, MCPs, Agents, Skills, Hotjar, GA, Yoast.
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